With Australia being home to more than 300 commercial radio stations, and the incredible growth of digital audio streaming services we have seen in recent years, audio advertising has never been as easy or valuable as it is today.
Audio owns a distinct ability to reach the right people, during the right time, with exceptional accuracy. Research has proven that consumers rarely switch their radio station and are therefore more likely to hear your commercial. Take the opportunity to cut-through in a world that is dedicated to avoiding ads.
Leverage the world's strongest “call to action” medium while listeners have the ability to instantly access brands from their phones.
SOM uses this cut-through technology by running specific promotions designed to drive listeners online through a number of methods, such as audio adverts with clickable companion display banners, that we also overlay with our 1st party data to help drive even stronger ROI for your ad spend.
More than 11 million Australians listen to the radio every year. As of June 2020, 69% of Australian adults regularly listen to audio content online.
Our in-house creative production specialists will handle everything - from writing and producing your radio commercial to offering insight and video production for applicable online elements of your ad.
Our field-proven production team provides decades of industry experience from successful campaigns, alongside an incredible passion for maximising the capabilities of sound. SOM offers access to exceptional production facilities, quality producers, content writers, and crisp voiceovers. We take pride in managing your entire campaign from start to finish, including voice casting, copy compliance, and distribution of audio.